About me

I started my career as a software engineer but quickly realised it wasn't for me at the time. Banking on some prior creative projects, I decided to explore design as a profession and haven't stopped since. Thanks to agentic engineering, I'm back to slightly familiar territory of code in my full-circle moment.

In my design journey so far spanning 9+ years, I have amassed experience in E-Commerce, EduTech, PRTech and Automotive sectors. I specialise and love unravelling complex enterprise applications and think in systems. I have a similar affinity towards 0-to-1 systems that allows me to learn about new tech, industry or market, then to build a new system that works for everyone.